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SPECIAL-RELEASE PODCAST EPISODES - WhyWork

ViVA, sponsor of the WhyWork® Podcast, customised design-sprint workshops and special-release industry podcast episodes.

PROJECT LEAD

PROJECT TEAM

PARTNERED WITH

Trajce Cvetkovski and Alan Girle,
WhyWork® Podcast

Context

To remain competitive and relevant in the market, businesses must define their purpose, communicate their offerings, strengthen brand identity, engage and retain workers, and innovate.

Challenge

Industry associations, regulators, and organisations have expressed their desire to elevate their brand and create a platform for important conversations in an engaging way.

Approach

ViVA sponsors and contributes to the WhyWork® Podcast for podcast rabble rousing, tackling today’s most complex and confronting conversations about workplace challenges. ViVA coordinated custom design-sprint WhyWork® workshops for industry groups, including special-release episodes sponsored by industry.

Outcomes

ViVA, with the WhyWork® Podcast crew, dismantled real-world case law and facilitated discussions on the reconstruction of improved work design. The workshop participants were highly engaged, participating in tag-team simulation, playing roles as a prosecutor, defense lawyer, work design strategist, and adjudicator. They dissected workplace events, challenged norms, and developed new actionable strategies to apply in their workplace. Special-release episodes were highly popular, promoted by industry, and provided an additional commercial avenue to strengthen their brand identity and communicate key messages.